Gist's Mission
Gist’s proprietary technology will empower patients worldwide to access, read, understand, and utilize healthcare information whenever they need to make informed health decisions and follow treatment instructions.
gist
The most important pieces of information about something
Oxford English Dictionary
Challenge
Low levels of health literacy and patient engagement are associated with poor treatment outcomes, significantly extended hospital stays, higher readmission rates, and higher hospitalization costs.
Solution
Based on the understanding that personalized patient education is a fundamental precondition for effective patient engagement, we’ve developed a platform enabling highly scalable production of personalized content, profoundly improving patient engagement and literacy levels.
Our Platform
Gist’s proprietary technology seamlessly combines animated video segments into an interactive video on the planned procedure, needed preparation, and recovery process. TEach video is tailored to the patient’s language, age, gender, medical condition, procedure, and local clinical guidelines.
55%
reduction in preoperative meetings
50%
drop in outpatient no-shows
60%
improvement in colonoscopy bowel preparation adherence
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22%
improvement in screening test scheduling activation
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80%
decrease in Workload for Medical Staff
Adaptable to Every Clinical Setting
Gist’s personalized patient engagement platform provides a flexible framework for bridging communication gaps between patients and healthcare providers across the full spectrum of clinical and regulatory situations. The platform’s modular architecture and SaaS-based use model make it highly adaptable to varied parameters on the national, healthcare facility, patient routine, and individual patient levels.
Proud To Collaborate With
Meet Our Team
Gist’s executive team has extensive experience leading private and public health-tech companies with a strong focus on personalized medicine. The team is supported by a multidisciplinary group of top experts in medicine, artificial intelligence and machine learning, health policy, animation and visual communication, anthropology, and psychology.
Dan Rolls
Founder and CEO
With over 20 years of expertise in developing digital identities, products, and creating unique digital experiences, Elinor leads product design at GistMD
Prof. Ori Rogowski
Co-founder and CMO
Director, Internal Medicine C, Tel Aviv Medical Center
Prof. Amir Lerman, MD
Board Member & Chief Medical Advisor, Cardiology
Prof. Lerman is Head of Cardiology Research at the Mayo Clinic at the prestigious Mayo Clinic. He also leads the Department of Innovation Research and the Application of Artificial Intelligence
Prof. Idit Matot
Chief Medical Advisor, Anesthesiology
Prof. Matot, President of the European Society of Anesthesiology & Intensive Care, she brings extensive expertise and leadership to the forefront of the anesthesiology and intensive care across Europe
Elinor Karni
UI/UX and Product Design Manager
Harvard and MIT-trained strategist with a background in finance, global ventures, and social impact. Leads international growth and partnerships to scale digital health engagement.
Dr. Ilan Cohn
Co-founder & Chairman
Dr. Cohn leverages his extensive experience in founding and developing healthcare companies and building intellectual property assets to guide GistMD's innovation and strategic growth
Zvi Zahavi, MD
Board Member
Dr. Zahavi brings extensive experience in digital health entrepreneurship, improving communication between caregivers, healthcare organizations, and market expansion
BenAmi Goldenberg
Co-founder and CTO
Tech entrepreneur and AI innovator with 20+ years of experience in software engineering, product strategy, and startup leadership.
Daniel Nave, PhD
Anthropologist
Daniel enhances engagement strategies by incorporating cultural insights and an appreciation for patient consciousness
Daniella Benaim
Community Manager
Daniella leads GistMD's social media presence and communication strategy, fostering community engagement and supporting our mission
Prof. Zvi Grunwald
Chair, Department of Anesthesiology Jefferson Health Clinician
The James D. Wentzler Professor and emeritus chair of anesthesiology at Sidney Kimmel Medical College.
Prof. Shmuel Banai
Chief Medical Advisor, Cardiology
Director, Cardiology Division, Tel Aviv Medical Center
Prof. Yariv Yogev
Chief Medical Advisor, Obstetrics and Gynecology
Director, Lis Maternity and Women's Hospital,
Tel Aviv Medical Center
Prof. Anat Loewenstein
Chief Medical Advisor, Ophthalmology
Director, Ophthalmology Department, Tel Aviv Medical Center; President, Israel Ophthalmology Society; World-Renowned Ophthalmologist
Isaac Brzezinski Sinai, MD
Medical Advisor, Anesthesiology
Anesthesia Department Resident, Tel Aviv Medical Center
Prof. Ofer Havakuk
Medical Advisor, Cardiology
Prof.. Havakuk leads development of GistMD’s heart failure program
Prof. Fahed Hakim
Chief Medical Advisor, Pediatrics
Director, Nazareth Hospital EMMS and chief medical advisor
Her young life was brutally extinguished on October 7 by Hamas terrorists
Osher Barzilay
A fallen soldier
Represented the best of us
Cameron Birnbaum
Healthcare Strategy & Operations Analyst
Builds data-driven models that map the impact of personalized digital interventions on health outcomes and financial performance. Focused on translating patient engagement into measurable value for patients, providers, and health systems.
Liat Deutsch, MD
Medical Advisor, Gastroenterology
Head of the clinical nutrition service, Department of Gastroenterology & Liver diseases, Tel Aviv Medical Center
Nehama Karpol Burak
Psychologist
Nehama enhances patient engagement through her expertise in human behavior, emotions, providing personalized and empathetic care
Prof. Zaza Iakobishvili
Chief Medical Advisor
Director, Community Cardiology, Tel-Aviv District, Clalit Health Services
Demetria Bolden, PHD
Heath Equity
Dr. Bolden leverages her expertise in health equity research to enhance patient empowerment by addressing disparities in healthcare access and outcomes
Bat Zion Shachar, MD
Medical Advisor, Gynecology
Attending, Gynecology and Obstetrics, Maccabi Healthcare Services
Director of Clalit Child Health Center
Orit Neudorfer, MD
Chief Research Officer
Focused on building and scaling digital SaaS products, he brings a strong mix of product thinking, data-driven growth, and cross-functional collaboration.
Wisam Yaghmour
Strategy and Patient Experience
Prof. Maayan Konigstein
Medical Advisor, Catheterization
Head of the clinical nutrition service, Department of Gastroenterology & Liver diseases, Tel Aviv Medical Center
Dr. Alan Epstein,
Chief Medical Advisor, GI Clinical Strategy
Former GI Director at Roger Williams Medical Center, leading clinical innovation and research excellence in digestive health
Sari Masri
Software Developer
Building and scaling healthcare software, he focuses on product strategy, user adoption, and system integration.
Ido E. Kunst
CISO Manager
Ido, with 20+ years of experience Chief Information Security Officer (CISO) & Data Protection/Privacy Officer (DPO)
B.Sc. in Computer Science | FullStack | NodeJS | React | Java Spring Boot | Python | C++.
Ramadan Jaafari
Programmer
Animation Director, 2D & Flash Animator, Storyboard artist, Character designer & illustrator
Avi Blyer
Chief Creator Officer
We’re excited to share the first publication about our collaboration with Mayo Clinic—featured in The Jerusalem Post!
This is a powerful moment of validation for our team at GistMD, and a great opportunity to highlight how personalized digital education can transform patient care.
Read at The Jerusalem Post
